My Weird & Whacky Way of Writing Copy

Author

James Kavanagh
May 14, 2025

You might get a kick out of this…

Long-time subscribers have probably noticed my newsletters’s had a bit of a glow-up lately.

I’ve gone from “F*ck you, you’re a pussy” to something bordering on poetic drag queen energy. And you know what?

I kinda love it.

Because as fun as the alpha shtick is, I’ve realised something way more powerful:

  • Creative wordplay.

  • Seductive rhythm.

  • Language that dances off the page…

That shit works.

And more importantly—it actually makes people want to keep reading.

Take you, for instance:

You're still here, reading this completely pointless email word for word.

Because it’s fun.

(And low-key educational, if you’re smart enough to read between the lines.)

Because everyone is doing the macho-man thing these days, but that just isn’t me anymore.

I want to be different. I want to do the opposite of what everyone else is doing, because that’s what makes you stand out (hint, hint.)

Anyway, I’ve been testing this new style in my own copy—and let’s just say engagement is up, client sales are up, and my DMs are full of people asking, “Bro… how do I write like you?”

So, I did what any good entrepreneur would do—I bottled this sparkling energy into a brand-new module inside The Legacy Formula.

It shows you exactly how to sprinkle this addictive flair into your copy, so you can easily steamroll past all the AI-written, Tate-worshipping, Tom Stoic clones regurgitating the same stale nonsense every day.

Right now, the membership has dropped back down to less than $4/day, which includes:

  • 2 live coaching calls per week

  • A full-blown copywriting playbook delivered straight to your inbox

  • And more extras that I’m too lazy to list.

Lock in now, or get locked out:

Kav