NEW CONTENT STRATEGY REVEALS HOW TO…

GET TONS OF QUALITY TRAFFIC, CONVERSIONS, AND LONG-TERM ROI

Without Using Any Complicated Tools Or Deciphering SEO Gobbledygook

So, you want tons of organic traffic that converts and a REAL plan for long-term ROI?

Well you’re not alone.

Tons of people try to get those things with SEO every day, but the difference between people who do succeed and the ones who fail…

Is a good content strategy.

So before I get into how to make a good strategy based on what you do, let me explain the stuff everyone needs to hear:

You need to be consistent.

Look, it doesn’t matter if you’re posting once a month or every two days, you just need to keep consistent.

With that being said, it’s best to choose an interval where you can write as much high-quality content as possible.

So you don’t want to write an article everyday because nothings going to be good quality.

And if you’re not busy, you don’t want to post every month because you’re not going to have enough content.

Find the sweet spot and you’ll be good.

Another thing is, if you’re starting out or don’t have good domain authority, go for keywords with high search volume and low competition.

(more on keywords later)

Now, we’ve gotten through the generic stuff, let’s get to…

How to make a content strategy based on what you do.

B2B Services.


This is a fun one because I’ve already made a content strategy for my b2b business.

(you can find that here)

The first step is to find your sub niches.

So let’s say you’re offering content marketing (like me), just to name three, there’s…

SEO

Email marketing

And social media marketing

Those are all technically content marketing but all very different parts of that niche.

Choose a few important ones or sub-niches that you know more about and start writing articles for those sub-niches.

The way you stick to those niches is choosing keywords within one of those sub-niches.

So if you chose email marketing, some keywords could be:

email software, email sequences, email segments, etc.

Oh… and don’t make your articles sound like corporate gobbledygook.

That doesn’t mean you can’t be professional or that you need to sound super playful…

But don’t fall into the trap of writing like a robot that just swallowed a thesaurus.

B2C Services.

I’ve also got alot of experience with the one and have made a bunch of content strategies for b2c services.

But one thing that I do want to note is that if you’re local, use geographical keywords.

What are those?

They’re keywords based on where you live/work.

So if you’re a skip hire company in Burnley, a geographical keyword could be…

“Skips in Burnley."

Whatever you decide, you need to choose some subniches for your content strategy.

What does that mean?

Well for example, going with the skip hire company, if you’re looking for subniches, there would be…

Domestic skip hire

Commercial skip hire

Recycling and waste management

All you’ve got to do is write articles about those subniches.

Which means chose keywords within those subniches like…

“best skip size for house renovation”

“construction waste skip hire”

“how to recycle building materials”

One more thing for B2C is that you’ll want to make your copy more digestible (follow the brand tone, of course).

Just because it’s an article doesn’t mean it needs to sound like a college essay.

Heck, you can even add in some pictures to really spice things up.

E-commerce.

I’ve written plenty of SEO for e-commerce products and I’ve ranked higher than plenty of stores.

But one of the main differences I see between my articles and theirs is that my content is based on the problems the product solves.

For example, let’s say you’ve got a golf store you want to write SEO for.

You’re not going to choose a random keyword and then basically plaster “BUY NOW” throughout the whole article. (at least if you want your article to actually work)

The better thing to do would be to write an article on “the top 5 golf drivers” and then put your driver in there.

That way you’re actually writing high-quality content that’s able to rank.

But no matter what you choose to do, you need to pick some subniches for your content strategy.

So going with the golf example, instead of just writing emails about “golf,” you could write about…

Golf gear reviews

Golf technique & training

Golf lifestyle & courses

These are all in the niche of golf, but they’re also very different.

Creators.

As a creator myself, I can understand how important building a brand is.

That’s exactly why your SEO content strategy needs to connect with your brand.

How?

Well, there are 2 methods:

1 link your content everywhere.

This might be a bit obvious, but it’s important nonetheless.

If you’re writing an article about trading and you just made a video about trading, link the video in your article.

If you’re writing about how to cook well and you just wrote a tweet about that, link it.

If you’re talking about copywriting and you just made a tiktok about that… you guessed it… link that tiktok.

2 Branded Keywords

When someone searches you up, what do they see?

If it’s not your brand, then you should probably start putting your brand in with your keywords.

For example, instead of…“Running shoes”

It would be…“Nike running shoes.”

Now I know you don’t sell shoes and you’re not Nike, but this is exactly what is going to get your audience and traffic connected with your brand.

And while that’s important, something more important is subniches.

So if you make content about trading, a some subniches would be things like…


Day trading

strategies

Investing fundamentals

Trading tools & platforms

Those are all technically trading but they’re all very different parts of that niche.

Choose a few important sub-niches that you know more about and start writing articles about those sub-niches.

One Final Note:

If your brand isn’t that big yet or you want to make a bit of side money, a great way is with affiliate links.

You don’t have to hard-sell anything, and you can actually help your audience out.

Like let’s say you’re a golf brand, if you put a few affiliate links to good golf courses, you’re helping people and making a bit of cash.

But if you don’t just want to make “a bit of cash” and you want to start racking in sales with SEO, look out for the emails coming up.

Till next time,
Kav x.