The Newsletter That Made Other Copywriters Unsubscribe From Their Favourite Gurus
“I’ve been in this industry for 25 years, and in that time, I’ve seen more marketing than I care to admit. Your emails stand out as masterclasses in the kind of copy that a core market simply cannot ignore. Persuasive content in its purest form, and essential study material for anyone serious about the craft. Even when you’re ‘just selling,’ you have an almost unnatural ability to hold attention from the first line to the last. You’ve mastered a rare and valuable skill, Kav, and I look forward to working with you until the day I hang up my boots.”
— Phillip Monk, responsible for more than £950 million in digital sales
My name’s James (but most call me Kav) - a not-so-humble, slightly obsessive, occasionally outrageous content marketer who somehow turned freelancing at his kitchen table into running a full-blown agency. (Don’t ask me how… still figuring it out myself.)
If it isn’t obvious by now, I’m the nuisance behind the newsletter, and I’m kicking things off with a quick introduction as to who I am, why you should care, and how this newsletter is going to help you either grow your business, or make a f’ck ton of money doing it freelance like me.
My story is, for lack of a better word, pretty boring. But here’s a quick breakdown:
I went from scribbling epic tales of Dungeons & Dragons to writing persuasive marketing copy for some of the biggest brands on earth, like Unique X - a multi-billion-dollar powerhouse and world’s largest cinema technology company.
That means I'm actively in the trenches every single day writing copy that makes money. For e-commerce brands. For coaches. For SaaS companies. For crusty B2B firms who still think Comic Sans is "fun and approachable."
And every week, I'm taking what's actually working right now and breaking it down specifically for whatever type of business you're running.
You're in e-commerce? You'll get e-commerce insights.
You're a freelancer? You'll get freelance insights.
You sell industrial equipment to procurement managers named Derek? Believe it or not, I've got insights for you too.
Email. SEO. Social media. All the channels that actually matter.
Just pop your details below and you'll get the first issue faster than you can say "why am I still subscribed to that other guy's newsletter."
