FREE GUIDE EXPLAINS…

HOW ANYONE CAN GET A HIGH ROAS, TINY CPA & LOADS OF CONVERSIONS

With Just Three Dead-Simple Stages That You Can Use Today

We know why you’re here.

You want retention, higher ROAS, and a whole lot more sales from your ads.

So let’s skip the fluff, shall we?

Let’s just get into the three main stages your audience HAS to go through in order to buy.

TOP OF FUNNEL

The people in this stage don’t even know you exist yet.

They might not even know they’ve got a problem and they definitely don’t know they need the solution.

So, you’ve got to get in front of them and tell them their life sucks.

(well, maybe not that much.)

But what you’ve got to do is talk about their problems and show them you’ve got a solution.

Most people won’t buy straight away and that’s fine. we’re not trying to get a bunch of sales here, we’re trying to build desire for your product.

Whether that’s with a bit of curiosity… “who are these guys?” or with an explanation… “oh, I might need this.”

You’ll want scroll-stopping, curiosity-driven, and attention-grabbing ads.

If you skip this part, the rest of your ads are basically being sent into the abyss.

MIDDLE OF FUNNEL

These people kind of know you a bit.

Maybe they’re a little curious, maybe they saw you before, maybe they’re even considering buying.

But for whatever reason, they don’t actually buy.

The goal of your ads here is to turn “hmm, interesting” into “okay, these guys are legit.”

This could be retargeting ads, testimonials, case studies, and just generally proof that you know your stuff.

Educate, nurture, and show why you’re the smart choice…

That’s the the main point of these ads.

If you skip MOF then all your work from the last stage was useless.

(and people forget you quick)

BOTTOM OF FUNNEL

These people are HOT.

No… not like that.

They want to buy your product badly.

They’ve seen your stuff, they’re interested, and they know that you’re legit.

The only reason they haven’t stuffed money into your checkout page is because they’re comparing all the options to see which is the best.

Your audience is sitting on the fence, and these ads are here to push them off that fence and into your wallet.

So you need to sell… hard.

Limited-time offers, free trials, intense calls to actions - you’re writing the stuff that opens people’s wallets.

Give them this final shove, and your bank account will thank you.

If you skip this step… you’re quite literally flushing money down the drain.

WHY YOU NEED ALL THREE

Top of funnel gets the people in. (after all you can’t sell to people who don’t know you exist.)

Middle of funnel builds trust (people don’t open their wallets to strangers on the internet)

Bottom of funnel delivers the final blow (Cha-ching!)

Most people just start with the bottom, thinking that their ads are going to work. But each stage is just as important as the other.

So if you start using all of them together, you’re going to see the results.

And a quick side note:

You don’t need to do this but if you can, run three different variations of ads in each part of the funnel.

And when one starts doing good, hone in on that one.

Till next time,
Kav x