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- A Little Tip To Improve Your Outreach
Outreach is copywriting. You are convincing a prospect to take action by providing them with information that can potentially solve a problem they have. That problem being shit marketing.
If you use your skills as a salesman, and implement those skills into your outreach, then you’re going to see a lot more success. Your job as a copywriter is to convert sales for clients, so why can’t you convert sales for yourself?
If you want to improve the effectiveness of your cold outreach then you need to treat each message the same way you would treat an engagement campaign.
First of all - do your research. Identify a gap in their marketing that you can use to eventually entice a CTA.
Secondly - identify what stage of engagement / awareness your prospect is in. For the purpose of simplicity, I will be assuming that the prospect in question is “unaware” since this is cold outreach. They don’t know you, they don’t know your brand, and they don’t know they have a problem or need for a solution.
Your job is to guide that prospect through the different stages of engagement, from awareness to interest, and interest to action. If you are unaware of how to do this, then I would advise you to stop outreaching and return to the drawing board. You aren’t ready for practical work if you don't understand basic engagement principles.
Finally, once you have funnelled your prospect to the final stage of conversion - you need to introduce the CTA. This should simply be a link to book a call.
Some key points to avoid are:
Introducing the offer too soon
Discussing prices
Revealing more information than necessary.
That should be left for the sales call.
I understand all too well how emotionally draining outreach can be. I did figure out a way to cut out all this bullshit out of my outreach by identifying prospects who are already in the “Consideration” stage of engagement, so if you’re interested I’ll leave a link to the video below.