How Oblivion Remastered Made $240,000,000 in 72 Hours

The Elder Scrolls IV: Oblivion Remastered kicked down the doors of the gaming community a few days ago—and I've basically been locked inside my house ever since.

Not gonna lie, I almost cried when it was announced, and nearly exploded when they dropped the live reveal and immediately released it to the public. 

Absolute madness.

If you're not in the loop, Oblivion is arguably the greatest game ever made. Yet plenty of gamers skipped it cos of its ancient graphics and clunky controls.

But that’s all changed with the remaster.

This fantasy masterpiece is pure dungeon-diving, demon-slaying perfection. The storytelling, the gameplay, the endless role-playing possibilities—it's easy to lose yourself in that world.

And that’s exactly what I’ve been doing for the past 4 days.

Lucky for me, I’m a freelance copywriter. 

That means I get to tell my clients to politely f*ck off whenever I feel like it—without facing any repercussions. 

That’s just one of the perks of being a copywriting pro.

Anyway, now that I’m back in the real world, I want to dive into the ridiculously effective (and borderline non-existent) marketing campaign that generated more than $240 million for Bethesda Studios.

And if you’ve got a keen eye, you might be able to take away some serious knowledge from this email.

Here’s what happened:

1. The Non-Existent Marketing Campaign

Bethesda did something no other gaming company would dare to do.

They relied entirely on strategic “leaks” and community marketing to build hype, curiosity, and intrigue, ultimately driving more than 1.5 million viewers to their live reveal.

But why did it work so well?

Because they leveraged nostalgia, brand awareness, and community relationships—something I constantly stress inside The Legacy Room.

Most people underestimate how powerful customer relationships really are. 

This campaign is proof that you don’t always need “direct response” to generate a ridiculous amount of sales.

2. The Psychology Behind The Nostalgia

Nostalgia marketing hits different—and that’s not an accident.

Brands like Pokémon, Star Wars, and Disney have been tapping into nostalgia for years because it unlocks a uniquely powerful emotional trigger: longing for the past.

Why does it work?

Because it doesn’t sell products—it sells memories & feelings.

It reconnects people with their happiest, safest, and most carefree moments, and for all you copywriting fanboys, you might reconginse what those emotions are (NESB, for the ‘tards.)

But the best part is that nostalgia isn’t the only emotional trigger you can harness. 

There’s an entire emotional arsenal available to smart marketers who know how to use clever copywriting.

And THAT is what the big brands are paying big money for.

THAT is what will separate you from the competition.

It’s all inside The Legacy Formula for anyone who wants to learn and earn.

I’ve taken 4 days off work to fester in front of the TV playing this game because I can.

Because copywriting gives you that freedom to literally do whatever you want, whenever you want.

It’s not for everyone though.

Some of you are comfortable with the security of a job.

But I’m sure some of you wish you could fuck off work whenever you feel like it.

But wishing will only get you so far, unfortunately.

It’s all in here if you want to learn.

Happy gaming,

Kav Legacy