The Only Outreach Method You Will Ever Need

There’s one outreach method that closes clients faster than any other—and today, I’m handing it to you on a silver platter.

For free.

Now, before you assume I’ve lost my mind, let me explain.

The email you’re about to read is usually locked inside my paid subscription. But today, I’m dropping it here, out in the wild, for two reasons:

1️⃣ To show you exactly what you’re missing out on by not being inside.
2️⃣ To prove to you that everything you’ve learned so far about client outreach is wrong.

Fair warning—this email is over 5,000 words long. A mini-book packed with game-changing insights. If that sounds like too much heavy lifting for your eyeballs, I’ve also broken it down in my latest YouTube video—a shorter, visual version of what you’re about to read.

(Not quite as in-depth, but hey, not everyone enjoys a reading marathon.)

And if you want 2 live coaching calls with me every single week, plus daily deep-dive lessons just like this—for less than what you spend on your morning coffee—then you can upgrade your subscription here.

If you’re not quite ready to give up your morning Starbucks to secure you’re future, then enjoy the free email and make the most of it! I won’t be releasing anymore of them.

Kav Legacy.

P.S. This email might get clipped by gmail cos it’s long asf. This issue is resolved inside The Legacy Formula but I can’t be bothered fixing it here. Soz.

The Ultimate Outreach Method

Cold email is the ultimate equalizer.

It doesn’t matter if you’ve been freelancing for 10 years or 10 minutes—if you can write a killer cold email, you can land high-ticket clients out of thin air.

But here’s the thing: Most people are shit at cold emailing.

They send desperate, spammy messages that get ignored faster than a LinkedIn “Hey bro, let’s connect” request.

You? You’re not going to make those mistakes.

Today’s lesson? How to send cold emails that actually work—without looking like a desperate freelancer begging for work.

Step 1: Finding Businesses That Actually Need Copywriting

You don’t want to waste time pitching to businesses that:
❌ Already have strong copy (No gaps = No opportunity).
❌ Don’t rely on marketing to make money (Law firms, plumbers, etc.).
❌ Look like they don’t have money (If their website looks like it was built in 1998, they can’t afford you).

Instead, you want businesses that:
✅ Use email marketing & paid ads (They understand ROI).
✅ Have a weak or missing copy strategy (A gap you can fill).
✅ Clearly make money (If they’re selling, they’re hiring).

💡 How to Find These Businesses (The Apollo Method)

1️⃣ Go to Apollo.io – This is your lead goldmine.
2️⃣ Type in a keyword – Example: “eCommerce” or “SaaS”.
3️⃣ Filter by job title – Target CEOs, Founders, or Marketing Directors.
4️⃣ Look at their website & social media – Find gaps in their copy (bad emails, weak product pages, no brand awareness).

📌 Your Task: Use Apollo to find 5 businesses that need better copywriting.

🔥 Pro Tip: Don’t just send random emails—target businesses that actually need what you’re selling.

Step 2: Getting the Right Contact (Because ‘Info@’ Emails Are Useless)

If you send your pitch to [email protected], it’s going straight to some intern who doesn’t care.

You need the decision-maker—the person who actually signs off on hiring freelancers.

💡 How to Find Their Email (The Skrapp Method)

1️⃣ Go to Skrapp.io – This tool finds professional emails for you.
2️⃣ Search for the CEO or Marketing Director.
3️⃣ Extract their email. (Boom, you have a direct line to the right person.)

📌 Your Task: Find the direct emails of at least 5 decision-makers.

🔥 Pro Tip: If Skrapp doesn’t find their email, check their LinkedIn bio, personal website, or company press page. They’re out there.

Step 3: Why Most Cold Emails Suck

Here’s what most freelancers send:

📌 Subject Line: How to Maximize Your Email Marketing Revenue

📌 Body:
Hi [First Name],

I’m a freelance copywriter, and I noticed your website is missing [Insert Copy Gap]. I specialize in writing high-converting emails that increase revenue. Copywriting is an essential part of growing a business, and I’d love to help you improve your conversions.

Here’s a Loom video explaining how I can help: [Insert Loom Link]

If you’re interested, you can book a call here: [Insert Calendly Link]

Looking forward to working with you!

Best,
[Your Name]

🔥 Why This Doesn’t Work:

❌ Looks like every other cold email. (Spammy subject line = Instant delete.)
❌ Too much pitching upfront. (They don’t care about you yet.)
❌ Overwhelms the prospect. (Too much info at once.)
❌ Forces a commitment too soon. (They don’t even know you, why would they book a call?)

🚫 This email tries to take the prospect from “Who the hell are you?” → “Let’s hop on a call” in 30 seconds. It doesn’t work.

Step 4: The Subject Line That Gets Your Email Opened (Instead of Trashed)

Most cold emails die in the inbox before they’re even read.

Why? Because the subject line sucks.

🔹 What NOT to Do:

📌 Subject Line: How To Maximise Your Email Marketing Revenue

❌ Why This Fails:

• Generic AF. (“Maximise revenue” is in every bad cold email ever.)

• Screams ‘sales pitch’ before they even open it.

• Looks like spam. (And lands in the spam folder.)

Business owners get DOZENS of emails with these same tired buzzwords every single day. They’ve learned to instantly ignore them.

If your email sounds like every other cold pitch, it’s getting deleted before they even read the first line.

🔹 What TO Do:

📌 Subject Line: [Their Name] | [Your Name]

✅ Why This Works:

• It looks important. (Business owners check emails that seem personal.)

• It triggers curiosity. (They have to open it to find out what it’s about.)

• It doesn’t look like a sales pitch. (“[Your Name]? Do I know them? Better open just in case.”)

Think about it: If you get an email that says “I’m a copywriter, please hire me”—you already know what it is and delete it without thinking.

If you get one that just has their name and your name? You HAVE to open it to find out what it’s about.

💡 Pro Tip: Use your actual name—no gimmicks, no weird emojis, just clean & professional.

Step 5: Why Most Cold Emails Fail (And How to Avoid It)

Now that you’ve got their attention with a solid subject line, the next challenge is keeping them interested.

This is where most freelancers completely blow it.

They dump an entire sales pitch, a laundry list of services, a Loom video, a Calendly link, and a desperate plea to “jump on a quick call” all in one email.

This is a critical mistake.

🔹 Why This Approach Fails

If you’ve been following this course, you’ll remember the concept of Stages of Awareness.

Your cold email isn’t landing in the inbox of a warm lead who’s been binge-reading your LinkedIn posts and waiting for the perfect moment to hire you.

You’re emailing cold prospects.

❌ They don’t know they have a problem.
❌ They don’t know a solution exists.
❌ They don’t know who you are—and they don’t care.

Yet, most freelancers treat the first cold email like it’s the final sales call.

They try to:

• Explain the value of copywriting. (They don’t care yet.)

• Pitch how their business could improve with better copy. (Still don’t care.)

• Showcase examples and proof. (Too much, too soon.)

• Include a full-length Loom video explaining their entire process. (No one is clicking this.)

• End with a strong CTA to book a call. (They haven’t even acknowledged your existence yet.)

This is a huge information dump on someone who wasn’t even thinking about hiring a copywriter two minutes ago.

And what happens when you overload an unaware prospect?

They delete your email and move on.

🔹 How Awareness Works in Cold Outreach

Your job isn’t to sell them immediately.

Your job is to start a conversation.

Think of it like dating. You don’t propose marriage on the first date. You get their attention, spark some interest, build a connection, and THEN go for the next step.

The same rule applies here.

You need to:
✔ Make them aware of a problem they didn’t know they had.
✔ Create just enough curiosity for them to care.
✔ Get them to reply—NOT book a call yet.

That’s it. No long pitch. No Loom videos. No Calendly link.

So how do you execute the first cold email?

Before I tell you, let’s go over some best practices first.

Step 6: Cold Email Best Practices (What to Avoid & How to Approach It Correctly)

Now that you understand why most cold emails fail, let’s talk about how to do it right.

Cold outreach isn’t just about sending emails—it’s about understanding human psychology.

Most people don’t wake up in the morning hoping to receive a cold email from a freelancer. They have their own priorities, tasks, and problems to deal with. Your email is just another thing in their inbox, competing for attention with client requests, internal updates, and actual important business matters.

This is why your approach needs to be strategic.

If you come across as “just another sales pitch”, you’re immediately ignored.

If you write your email in a way that sparks curiosity and lowers their defenses, you increase your chances of getting a response.

Let’s break down the best practices to make sure your email doesn’t end up in the trash.

1. Avoid Industry Jargon (It Screams Sales Pitch)

When a business owner sees words like:

❌ Revenue
❌ Conversions
❌ Email Sequences
❌ Copywriting

Their brain immediately registers it as a sales email.

These words set off alarm bells because they signal that you’re trying to sell them something. And when someone who doesn’t know you sees an obvious sales pitch, their first instinct is to ignore it.

You are not a trusted expert to them yet. You are just another random person trying to sell them something they weren’t looking for.

When you use jargon, you position yourself as a salesperson. And when someone feels like they’re being sold to, they instinctively reject it.

Your goal is to avoid triggering that response.

2. Identify a Problem & Ask a Question (Make Them Aware)

If a prospect is unaware, you can’t sell them a solution yet.

They need to realize there’s a problem first.

Your job? Find the problem for them.

This could be anything from:
📌 A missing welcome sequence (They’re not nurturing new leads).
📌 Poor website copy (Their messaging is unclear).
📌 Missed opportunities for data capture (No lead magnets, no pop-ups, etc.).

Instead of telling them what’s wrong, you ask them a question that makes them notice it themselves.

The goal is to plant the seed of doubt in their mind—“Wait… am I actually missing out on leads?”—so that they start considering it.

If they don’t think they have a problem, they won’t care about your solution.

3. Your Question Should Make Them Assume You’re an Interested Customer

Here’s where most freelancers mess up.

They try to pretend to be a customer by overly complimenting the brand before dropping their sales pitch.

Example of what NOT to do:

📌 "I love your brand! I’ve been following your work for a while. I noticed you don’t have a welcome email—have you thought about adding one?"

This might seem like a good approach, but it immediately backfires.

Why?

❌ It feels disingenuous. (They can tell you’re buttering them up.)
❌ It triggers their defense mechanisms. (“Oh, you ‘love my brand’? Then why are you trying to sell me something?”)
❌ It makes them feel tricked. (If the flattery isn’t genuine, they’ll assume the entire email is a scam.)

Instead, your question should naturally lead them to believe you’re an interested or concerned customer—without directly pretending to be one.

This lets them come to that conclusion themselves, which lowers their defenses.

People trust their own assumptions more than they trust a stranger’s words.

So how do you do it?

Step 7: How to Write a Cold Email That Actually Gets a Response

Now that you understand the best practices for cold email, let’s break down what a bad outreach email looks like—and why it fails.

Most freelancers think they’re being helpful, when in reality, they’re just getting ignored.

Let’s look at an example of how NOT to do it.

🔴 Bad Outreach Example: Why This Fails

📌 “Hi there! I subscribed to your newsletter and noticed you don’t have a welcome sequence set up. Is this something you intend to look into? You’re missing some serious potential in revenue by not utilising email automations! As a token of appreciation for you and your brand, I’ve made a quick Loom video showing you how I can optimise your funnel for a higher conversion rate. If you like it, you can book a call with me here!”

🔥 Why This Doesn’t Work:

❌ You’ve exposed yourself as a salesperson too soon.
The second they see “welcome sequence” and “email automations”, they know this is a sales email.

❌ You’re throwing industry jargon at them.
Terms like “email automation”, “conversion rate”, and “funnel” are your language—not theirs. They don’t think in marketing terms, so this email doesn’t feel relevant to them.

❌ You’re making assumptions about their business.
Telling them they’re “missing serious revenue potential” is dangerous. What if they’re already making millions? What if they don’t care about email marketing? You’ve just positioned yourself as yet another freelancer who thinks they know better than the business owner.

❌ It’s a full-blown pitch right away.
This email is too much, too soon. You’re throwing them straight into a sales process when they haven’t even acknowledged the problem exists yet.

❌ The Loom video is unnecessary at this stage.
No one is clicking a Loom video from a stranger. If they don’t care about the problem yet, they’re not watching a five-minute breakdown of how you can fix it.

Bottom line? This email is getting deleted before they even finish reading it.

🟢 Good Outreach Example: Why This Works

📌 “Hi there! I subscribed to your newsletter a few days ago but I still haven’t received anything in my emails. Is this normal or will I be receiving an email from you soon?”

🔥 Why This Works:

✅ It subtly highlights a problem without stating it outright.
You’re not saying “Hey, your email automation sucks.” You’re simply asking a question that makes them think:
"Wait… should we be sending emails to new subscribers?"

✅ It makes them assume you’re a customer.
Without you outright pretending to be one, they naturally assume:
"Oh, this is a real subscriber asking a genuine question."

✅ It avoids industry jargon.
You didn’t say “welcome sequence”, “email automation”, or “conversion optimization.” You kept it in their language, making it feel like a real inquiry instead of a pitch.

✅ It opens the door for a natural conversation.
Instead of immediately pitching your services, this email creates awareness. Once they respond, they’re now engaged—and you can continue the funnel from there.

So what happens next?

Once they reply, you now have an active conversation with a prospect who is aware of a problem but hasn’t considered a solution yet.

Now, it’s time to move them to the next stage.

Here’s how:

Step 8: The First Response & Follow-Up (How to Keep the Conversation Going)

Now that you’ve sent the perfect cold email and the prospect has taken the bait, it’s time for the next crucial step: how you respond.

At this point, they still aren’t warm. They’ve simply acknowledged your question, and now, it’s your job to move them further down the funnel—without scaring them off.

Let’s break it down.

🔹 The First Response: What Happens Next?

Here’s a typical reply you might get:

📌 “Hi there! We release a monthly newsletter to all our subscribers! The next one is scheduled to release in X weeks. Thank you for signing up!”

🔥 Why This Response Is Important:

✅ They feel obligated to reply.
Even if they weren’t planning to engage, your email made them respond to protect their brand image. If they ignored you, it might look bad—so they answer.

✅ They’ve now acknowledged the problem (without realizing it).
By replying, they’ve confirmed the issue you subtly pointed out. Now, they’re no longer unaware—they know they don’t send immediate emails, even if they don’t see it as a “problem” yet.

At this stage, you have their attention. But attention isn’t enough—you need to keep them engaged.

And this is where most freelancers go wrong.

🔴 Bad Follow-Up Example: Why This Fails

📌 “Thanks for clarifying! Did you know that setting up a welcome sequence could potentially bring you more sales to the business? Neglecting email automations is the same as leaving money on the table. I can help you if you want!”

🔥 Why This Doesn’t Work:

❌ You’re introducing jargon too soon.
They might now be aware of a gap in their process, but they still don’t know a solution exists. Throwing terms like “welcome sequence” and “email automations” at them only reminds them that you’re trying to sell something.

❌ You’re making assumptions.
You’re essentially saying: “You’re losing money and don’t even realize it. But don’t worry—I, a stranger, can fix it for you!”
Nobody likes to be told they’re making a mistake—especially by someone they don’t know.

❌ It still feels like a pitch.
Even if it’s softer than a direct sales email, the intent is obvious—you’re trying to sell them on your services, and they haven’t been warmed up enough to care yet.

At this point, they still don’t know why they need a solution—they only know there’s a potential gap. That’s not enough.

You need to make them curious about the solution before you pitch it.

🟢 Good Follow-Up Example: Why This Works

📌 “Thanks for clarifying! I was hoping to receive an email as soon as I signed up to your newsletter, but I’ll definitely be waiting for the next one when it eventually comes out! What type of news do you usually release?”

🔥 Why This Works:

✅ You’ve subtly introduced the idea of an immediate email (without explaining it).
By saying “I was hoping to receive an email as soon as I signed up”, you’ve planted the seed that an immediate response is expected.

But here’s the key—you haven’t explicitly told them this is a problem. You’re letting them reach that conclusion on their own, and understand that they can in fact solve that problem.

✅ You’ve made it sound casual and conversational.
There’s no jargon, no sales pitch—just a natural reaction to their response.

✅ You end with a question, which encourages another reply.
“What type of news do you usually release?”

This question does two things:
1️⃣ It keeps the conversation going. Now they feel obligated to reply again.
2️⃣ It highlights another issue they may not have thought about.

💡 Here’s why that matters:

• Right now, you don’t know what their newsletter includes.

• But if they can’t clearly explain what their newsletter offers, that’s another weakness in their email strategy.

• A strong welcome sequence should set expectations—letting subscribers know what they’ll receive.

• By getting them to talk about their newsletter, you’re collecting more ammo for your pitch later.

At this stage, you’ve moved them from Unaware → Solution-Aware.

They now know there’s a gap, they know that gap can be fixed, but they don’t yet know how to fix it.

That’s where the next step comes in. Here’s how you take the conversation further.

Step 9: The Second Response & Follow-Up (Introducing Yourself Without the Hard Sell)

At this stage, your prospect is no longer unaware.

They’ve:
✔ Acknowledged the issue (They don’t send immediate emails to new subscribers).
✔ Engaged in conversation (They’re replying instead of ignoring you).
✔ Started considering if this is something they should fix (but they haven’t yet committed to finding a solution).

Now, your job is to make them product aware.

This means introducing the idea that a solution exists—and more importantly, that you are the solution.

But here’s the catch: You still can’t go in for the hard sell.

If you jump the gun and start pitching your services outright, you’ll break the flow of the conversation and lose them before they’ve fully entered the conversion stage.

🔹 The Second Response: What Happens Next?

Here’s what your prospect might say:

📌 “I’m sorry to hear you didn’t receive an email immediately. This is definitely something we could potentially look into! Our newsletter is to update subscribers on the latest products and discounts, as well as news about the brand.”

🔥 Why This Response Matters:

✅ They’re now considering the issue seriously.
The moment they say “we could potentially look into this,” you know they’re thinking about it.

✅ They’ve given you more useful information.
By explaining that their newsletter contains product updates and discounts, they’ve revealed another gap in their strategy—they expect people to stay subscribed without a proper onboarding sequence.

✅ They still haven’t connected the dots.
They now know the problem exists, but they haven’t yet realized how important it is to fix it, or that you can help.

That’s where your follow-up comes in.

🔴 Bad Follow-Up Example: Why This Fails

📌 “That’s alright! I’m actually an email copywriter and I can help you improve your newsletter with welcome automations and brand emails! Here’s how I can help: Word Vomit”

🔥 Why This Doesn’t Work:

❌ Too salesy, too soon.
The prospect is only just becoming aware that a solution exists. This is not the time to start selling them on your services.

❌ You’re making the conversation about YOU.
“I’m an email copywriter, I can do this, I can do that, I can help YOU.”
Right now, they don’t care about you yet. They still need to realize that fixing this issue is essential to their business.

❌ It’s overwhelming.
They just started considering this problem, and now you’re hitting them with a full pitch before they’ve even had time to digest it.

At this stage, you need to ease them into the idea of a solution—not shove it down their throat.

🟢 Good Follow-Up Example: Why This Works

📌 “That’s alright! It would definitely be a good idea to set up some sort of automation for new subscribers! I happen to know a thing or two about email automations, and because you’ve been so kind as to respond to my queries, I’ve made a quick video for you to demonstrate how it works, and how it could possibly help you and your brand. Hope it helps!”

🔥 Why This Works:

✅ You’re casually introducing the solution.
Instead of saying “You need a welcome sequence”, you subtly say “It would be a good idea to set up some sort of automation.”
This keeps it light, non-pushy, and still leaves them in control of the decision.

✅ You’re positioning yourself as the solution (without forcing it).
Instead of saying “I’m an expert, hire me”, you drop a casual “I happen to know a thing or two about this.”
This signals confidence in your expertise without making them feel like you’re selling something.

✅ You’re offering free value without obligation.
By saying “I’ve made a quick video for you”, you’re providing value upfront—without asking for anything in return.

✅ You’re giving them an easy way to engage.
Rather than asking them to book a call or commit to anything yet, you’re simply giving them the option to watch a video.

And here’s the best part:

Anyone who clicks on the Loom video is now officially product aware.

Why?

Because at this point, they know there’s a problem, they know there’s a solution, and they’re interested in learning more.

By watching the video, they’re actively considering the solution, which means they’ve now entered the conversion stage.

And that’s where the real selling begins.

So What Do You Say in the Loom Video?

That’ll be broken down in tomorrow’s lesson.

For now, let’s cover the final response and how you can transition into a sales call CTA.

Step 10: The Final Response & Follow-Up (Closing the Conversation & Securing the Call)

At this point, you’ve done everything right.

✔ You made them aware of a problem they didn’t know they had.
✔ You subtly introduced the idea that a solution exists.
✔ You positioned yourself as the solution (without forcing it).
✔ You provided free value through a Loom video to showcase your expertise.

Now, the prospect is officially product aware.

They know there’s a problem.
They know it can be solved.
And more importantly, they know you’re the one who can solve it.

Which means it’s time for the final step: Closing the conversation and transitioning into a sales call.

🔹 The Final Response: What Happens Next?

If you’ve followed everything correctly, your prospect’s next reply will look something like this:

📌 “Wow, that video was really helpful, thank you!”

🔥 Why This Response Matters:

✅ They’ve consumed the value you provided.
They actually watched your video, which means they’re actively engaged and considering your solution.

✅ They now fully understand that there’s a problem.
Before, they may have seen the issue as a small inconvenience. Now, they’re realizing it’s a real gap in their business.

✅ Some prospects may even ask for a call at this point.
In some cases, they’ll be the ones to suggest a call—which is the easiest close you’ll ever get.

But what if they don’t?

What if they just say “Thanks!” and leave it at that?

This is where you step in and nudge them toward the next step.

🔹 How to Follow Up & Secure the Call

📌 “Happy to help! There’s only so much I can pack into a 5-minute video, so the process is actually a little more complicated than that. If it sounds good to you, we could jump on a quick call so I can explain things a little better for you? Here’s the link if you’d like to chat: [Insert Calendly Link]. All the best!”

🔥 Why This Works:

✅ You’re keeping it light and casual.
There’s no hard sell, no pressure—just a natural continuation of the conversation.

✅ You’re creating a knowledge gap.
By saying “There’s only so much I can pack into a 5-minute video,” you’re hinting that there’s even more valuable insight you could provide—but only if they get on a call.

✅ You’re giving them the choice.
Instead of forcing a call, you’re simply presenting it as an option—making it feel like a natural next step rather than a forced pitch.

✅ You’re making it easy for them to take action.
You’ve provided the link upfront so they can book a call without extra effort. No back-and-forth scheduling, no unnecessary friction—just one click to move forward.

At this stage, they already trust you and see the value in what you do.

If they’re interested in solving this problem, they will book the call.

And if they don’t?

No problem—you’ve planted the seed.

Even if they’re not ready right now, you’ve left a strong impression—so when they finally do decide to fix this issue, you’ll be the first person they think of.

The Process Is Now Complete

The prospect has gone through all the stages of awareness and is now in the conversion stage.

They know they have a problem.
They know a solution exists.
They know you’re the right person to help them.

Now, the only thing left is getting on that call, understanding their needs, and closing the deal.

“But Kav, what do I say in the Loom video???”

Ahhh, I almost forgot!

In the next lesson, I’ll show you how to film a killer Loom Video to demonstrate your expertise and assert yourself as the authority.

For now, I just want to say thankyou for sticking around. This was the biggest lesson by far and reading it all the way to the end has pushed you one step closer to finally making your first bag as a copywriter.

To your legacy,

Kav