Why Short One-Line Paragraphs Are a Plague Among The Earth

Short, 1-line paragraphs are to blame for your lack of success in copywriting.

Here’s why:

For a long time, I’ve tried stressing to all my viewers and subscribers the importance of avoiding emails that consist solely of 1-line paragraphs.

It's a lazy, unprofessional, low-quality form of writing that’s being taught by YouTube giants to keep their pockets full while you continue to fail.

But hey, don’t just take it from me. Here’s what the legendary Ben Settle, the current highest-paid email copywriter in the world, had to say about the matter in his latest email:

“ A reader asks:

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Hi, Ben!

I was wondering, why do you use a longer line length than pretty much every other copywriter whose email lists I've subscribed?

I’m a beginner copywriter with only a couple of months of experience, but I think it was Joe Sugarman who said that a longer line length makes the readers eyes do more work and therefore is inferior to a shorter one.

What do you think of this?

===

What do I think of it?

I think that 8 or 9 years ago, I distinctly remember some people on twitter blaming me for the sudden rise of emails and tweets that were 100% made up of short, one line paragraphs that everyone nowadays - rightfully - hates, mocks, avoids reading today, even as more and more copywriters keep tripling down on plaguing their lists with them.

But I never once taught doing that with paragraphs.

I am a fan of contrast.

Contrasting sentences, paragraphs, etc.

So if anything, I use varying and contrasting paragraphs in size, shape, length which I first learned from studying emails written by the “High King of Email” himself Matt Furey. But copywriters are, overall, a rather copycat-obsessive & trend-enslaved group that usually miss nuance, and easily fall victim to marketing & copywriting incest.

It is probably why so many fap themselves blind to AI.

And since I'm getting more and more questions like this (I never used to get any, but over last few months I got several) about my longer lines and bigger paragraphs, maybe we can expect to see the rise of wall-of-text tweets - no line breaks or eye relief - from the above copywriters missing the nuance and point on that, too…

If that happens, only question is:

Will I get the credit… or the blame?

There’s a couple of things you can take away from this email:

• One-line paragraphs are a plague to the world

• The information being released by your favorite guru is outdated and ineffective

This is a well-written, well-formatted email from the best copywriter in the world, and the man who has inspired my style of writing. 

I’d highly suggest studying this email thoroughly, as well as signing up to Ben’s newsletter so you can receive daily emails from the best copywriter in the world.

This is not a paid promotion. This is just me showing some appreciation to a real copywriter whilst also fortifying my own teachings for further validation.

If you want to learn more about true copywriting techniques, you can watch my Full Copywriting Masterclass on YouTube for free, or check out my playlist if you’d prefer to watch the course in sections.

Peace out.

Kav Legacy.